Company News, New Products

‘Skinification of Makeup’ Takes Hold at MAC Cosmetics

New Studio Radiance Serum-Powered Foundation formula contains vitamin E, olive and jojoba oils, and a 10% hyaluronic acid solution.

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By: TOM BRANNA

Editor

The “skinification” of makeup has taken hold at MAC. The Estée Lauder brand’s new Studio Radiance Serum-Powered Foundation ($46) includes 33 skin care ingredients like vitamin E, olive and jojoba oils and a 10% hyaluronic acid solution. The goal is to attract value-conscious Gen Z, Millennial and multiethnic consumers who are looking for more bang for their buck. Studio Radiance Serum-Powered Foundation is available at MAC stores and Ulta Beauty. Full distribution begins September...

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